The Big Ask, The Big Give Living Kidney Donors Website Design

The Big Ask, The Big Give is a comprehensive program I created to help empower kidney patients to meet the challenge of finding suitable living transplants. I planned for the website to spotlight successful transplant patients and their brave donors through a series of informative and emotionally compelling video testimonials. I strategically highlighted these stories to embolden patients and their families to take similar the same bold steps towards finding a life-saving donor match.

When launched, the website accounted for a 23% rise in overall kidney.org website traffic, making it their most accessed resource during the first year of its launch.

www.kidney.org/transplantation/livingdonors