Chronic Kidney Disease (CKD) Intercept

The National Kidney Foundation’s (NKF) physician materials were outdated both contextually and visually. Targeting nephrologists and primary care physicians, I overhauled the product line. I started by designing a new attention-grabbing logo by photographing a stethoscope in the shape NKF’s kidney bean. This resulted in a visually clean and thought-provoking approach, which later influenced additional NKF product redesigns.

www.kidney.org/CKDintercept