Website Redesign and Rebranding, Shatterproof.org

In 2021, Shatterproof, a national non-profit organization dedicated to transforming addiction treatment, ending stigma, and supporting communities, initiated a strategic website redesign. The project was spread over two phases during the course of 6 months. Serving as the font-end developer and UI designer for the initial phase, I created a design pattern library to streamline the implimentation of the site's new user interface. The library helped create a consitant visual look across the entire site, while strengthening the company's branding. This new pattern library also helped redefine the site's responsive design across desktop, tablet and mobile. During phase 2 of the project, I helped oversee a complete website data and SEO overhaul, including the addition of relevant and acurate meta tags for over 1000 webpages hosted on the site.

The redesign and data overhall helped increase site's traffic by 55,000-plus unique users, or 19%, during the first three months after launch. It also improved shatterproof.org's overall rankings in Google search, and catipulted the site to the top listing for addiction related resources.

www.shatterproof.org